Sports × licensed IP
Courts, fitness spaces and sporting goods become memorable fan experiences when recognizable worlds meet real participation.
A completed basketball activation that used Marvel IP to attract visitors, encourage participation, and turn Airside into an active social destination.
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A completed fitness activation that used Marvel IP to make training more approachable, memorable, and engaging for visitors and the local fitness community.
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A sports-equipment collaboration that brings recognizable entertainment IP onto the court through functional, collectible paddles and campaign content.
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